About Us

Our Company

Coldwell Banker Next Generation Realty TeamCitrus County Real EstateWaterfront Property Realtors

Coldwell Banker Next Generation Realty is a family-owned, full-service general real estate company with offices in Crystal River and Homosassa Florida. They are proud of the reputation they are building as Realtors® who deliver sound business advice, have creative marketing programs and strong negotiating strategies. They take pride in building relationships with their customers – earning their trust and confidence. Their professionalism — together with their personal work ethic and dedicated service — is quickly making Coldwell Banker Next Generation Realty a very productive and respected real estate team in Citrus County, Florida. 

About us

In 2005, Ron Price Broker/Owner founded Sugarmill Realty of Citrus Inc., a small boutique real estate office located inside the main entrance of Sugarmill Woods community. This small real estate office was very successful, but had to grow further to be competitive, so in 2006 Ron approached Coldwell Banker. After visiting Coldwell Banker operations in New Jersey, he decided that Coldwell Banker had the unique tools and brand awareness to take his real estate company to the next level. In May of 2007, the company name changed to Coldwell Banker Next Generation Realty. 

In October 2007, Coldwell Banker Next Generation Realty acquired Sugarmill Woods Sales Inc., an independent real estate office also located inside Sugarmill Woods, which provided full residential property management and seasonal vacation rentals. In 2008, Coldwell Banker Next Generation Realty acquired Coldwell Banker 1st Choice Realty, another franchise in Crystal River, which opened up new markets for the company. 

Ron sold his interest to a long time acquaintance Fredrick Snell Jr. in 2010. Rick opened up a new Coldwell Banker office in Crystal River and helped the company to overcome one of the largest real estate down markets in years. In February 2017, Rick sold his interest to fellow Rotarian Edward Russell Johnston. 

Edward Russell Johnston joined the West Coast Board of Real Estate in 1977 which was precursor of the Citrus County Board of Realtors. Edward has been an independent Real Estate Broker in Citrus County for more than 35 years. Moving to a new office location in Crystal River, Edward intends to foster in a new era of connecting people with their dream residential and commercial properties with highly motivated and educated agents.  

The History of Coldwell Banker

The Coldwell Banker brand is the oldest and most established residential real estate franchise system in North America. In fact, in many ways it was the original real estate “start up.” Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories. 

See the new Next Generation Family

Whether you are looking for west central Florida waterfront acreage on which to build your custom dream home or Florida waterfront property that’s ready to move into, Coldwell Banker Next Generation Realty can handle all your west central Florida real estate needs. It is the vision of Coldwell Banker Next Generation Realty of Citrus, Inc. to provide a superior real estate service while establishing an informative and professional approach to buying and selling property throughout Citrus County. Come stop by and see the new Next Generation Family at one of our two office locations in Sugarmill Woods and Crystal River.


Come See Why We Are Considered Among The Highest Ranking Real Estate Offices In Citrus County


Home Buying
Our Agents are prepared to assist you in finding the very property you desire at the price point you are seeking.


Home Sales
We understand the market trends and can help you estimate the highest price you can attain in the sale of your real estate.


Property Rentals
No doubt, Citrus County is a haven for the rental market. Short-term and long-term rentals are handled by in-house specialists.
Home Seller Representation

Home Seller Representation

WHEN SELLING YOUR HOME, THERE ARE NO GUARANTEES that a buyer will simply walk through the front door. In many cases you may have to bring your home to the buyer.

Effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer.

The appearance of your home, a buyer’s first impression, and other considerations can also affect the sale of your home. Have you considered that home prices in your neighborhood and the value of your property are also factors used for pricing your home?

Buyer Representation

BUYING A NEW HOME IS A SERIOUS VENTURE. It can be an absolute pleasure or a massive headache. Your house is not just your home, it is a serious investment in the dwelling, the area and your future.

When buying a home you’re bound to have many questions. For example, “In what area can I find a home that suits my needs?”, “How much money will I need to afford the monthly payments?” and “How long will the home buying process take?”

We realize the concerns you might have we are prepared to answer the questions to help you in making the decision that only you can ultimately make.

Buyer Representation


Your Citrus County Realty Specialists

Citrus County Realty